Holy shit bud light

Here you can talk about anything that isn't covered by the other categories.
Post Reply
User avatar
Gendo
Site Admin
Posts: 3063
Joined: Thu Jan 01, 2015 7:38 pm

Holy shit bud light

Post by Gendo »

http://mashable.com/2015/04/28/bud-ligh ... mpaign-no/" onclick="window.open(this.href);return false;

Well come marketing guy is probably going to lose his job. Not necessarily because Budweiser would agree that it's a terrible thing to print on a bottle of beer; but becuase there will be just enough backlash that they'll need to take some action. I'm guessing. I mean, remember when Dominos put "Yes is the new no" on their boxes? This is like 1000 times worse! I'm giving Budweiser the benefit of the doubt and guessing that they simply didn't even think about the implication of their words here, as opposed to them actually intentionally promoting rape.
User avatar
Gendo
Site Admin
Posts: 3063
Joined: Thu Jan 01, 2015 7:38 pm

Re: Holy shit bud light

Post by Gendo »

Ok, they've already ceased production of the labels right after the backlash. Well that's good for them at least, but not surprising; I doubt the apology is that sincere; but they know how to not lose too much money over mistakes like this.
User avatar
Gypsy-Vanner
Ultra Poster
Posts: 514
Joined: Fri Jan 02, 2015 4:23 pm

Re: Holy shit bud light

Post by Gypsy-Vanner »

What a stupid slogan. Even if not intended for prude women who won't give it up, it implies that things you wouldn't normally do you might start doing while drunk like drive or get in a fight, or hundreds of other really REALLY stupid things drunk people tend to do when drunk.
I Shall Smite Thee Ruinous While Thy Soul Weeps for Salvation
User avatar
Gendo
Site Admin
Posts: 3063
Joined: Thu Jan 01, 2015 7:38 pm

Re: Holy shit bud light

Post by Gendo »

Exactly. I mean the first thing I thought of was sexual consent, but even without rape culture, there's still so many other things wrong with this. Although I'm sure plenty of people drink in order to do things they wouldn't otherwise do, that is NOT the message beer companies should be encouraging.
Pope Bucky
Super Poster
Posts: 193
Joined: Tue Jan 06, 2015 11:56 pm

Re: Holy shit bud light

Post by Pope Bucky »

It only takes one beer...

...label.
User avatar
Gypsy-Vanner
Ultra Poster
Posts: 514
Joined: Fri Jan 02, 2015 4:23 pm

Re: Holy shit bud light

Post by Gypsy-Vanner »

hate
[none]
I Shall Smite Thee Ruinous While Thy Soul Weeps for Salvation
Blade Azaezel
Ultra Poster
Posts: 877
Joined: Wed Feb 25, 2015 12:18 am

Re: Holy shit bud light

Post by Blade Azaezel »

Ha. The company I work for has undergone something of a re-branding. they're now using white backgrounds with bright, bold splashes of colour to attract attention. Funny thing is, on their marketing video shown within the business, the motto was originally, "In a white world, anything is possible." I don't think they thought that through either. Marketing people are idiots.
Pope Bucky
Super Poster
Posts: 193
Joined: Tue Jan 06, 2015 11:56 pm

Re: Holy shit bud light

Post by Pope Bucky »

Gypsy-Vanner wrote:hate
[none]
Our makeup sex is going to be so hot!
Post Reply