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Holy shit bud light

Posted: Wed Apr 29, 2015 6:14 pm
by Gendo
http://mashable.com/2015/04/28/bud-ligh ... mpaign-no/" onclick="window.open(this.href);return false;

Well come marketing guy is probably going to lose his job. Not necessarily because Budweiser would agree that it's a terrible thing to print on a bottle of beer; but becuase there will be just enough backlash that they'll need to take some action. I'm guessing. I mean, remember when Dominos put "Yes is the new no" on their boxes? This is like 1000 times worse! I'm giving Budweiser the benefit of the doubt and guessing that they simply didn't even think about the implication of their words here, as opposed to them actually intentionally promoting rape.

Re: Holy shit bud light

Posted: Wed Apr 29, 2015 6:16 pm
by Gendo
Ok, they've already ceased production of the labels right after the backlash. Well that's good for them at least, but not surprising; I doubt the apology is that sincere; but they know how to not lose too much money over mistakes like this.

Re: Holy shit bud light

Posted: Wed Apr 29, 2015 6:23 pm
by Gypsy-Vanner
What a stupid slogan. Even if not intended for prude women who won't give it up, it implies that things you wouldn't normally do you might start doing while drunk like drive or get in a fight, or hundreds of other really REALLY stupid things drunk people tend to do when drunk.

Re: Holy shit bud light

Posted: Wed Apr 29, 2015 6:40 pm
by Gendo
Exactly. I mean the first thing I thought of was sexual consent, but even without rape culture, there's still so many other things wrong with this. Although I'm sure plenty of people drink in order to do things they wouldn't otherwise do, that is NOT the message beer companies should be encouraging.

Re: Holy shit bud light

Posted: Wed Apr 29, 2015 7:10 pm
by Pope Bucky
It only takes one beer...

...label.

Re: Holy shit bud light

Posted: Wed Apr 29, 2015 7:22 pm
by Gypsy-Vanner
hate
[none]

Re: Holy shit bud light

Posted: Wed Apr 29, 2015 9:11 pm
by Blade Azaezel
Ha. The company I work for has undergone something of a re-branding. they're now using white backgrounds with bright, bold splashes of colour to attract attention. Funny thing is, on their marketing video shown within the business, the motto was originally, "In a white world, anything is possible." I don't think they thought that through either. Marketing people are idiots.

Re: Holy shit bud light

Posted: Thu Apr 30, 2015 5:00 pm
by Pope Bucky
Gypsy-Vanner wrote:hate
[none]
Our makeup sex is going to be so hot!